Artificial Intelligence has evolved from a buzzword into a game-changer across industries. In 2025, businesses—whether startups or enterprises—are increasingly integrating AI tools to automate workflows, personalize customer interactions, and unlock insights from data faster than ever before.

At PoterbyTech, we understand how overwhelming it can be to choose the right AI tools with so many new platforms entering the market. That’s why we’ve rounded up five must-try AI tools that are practical, scalable, and already transforming how modern businesses operate.

1. ChatGPT for Business by OpenAI

Use case: Customer support, content generation, task automation

ChatGPT has matured into a powerful enterprise-ready assistant. The latest GPT-4.5 Turbo models bring enhanced reasoning, reduced hallucinations, and customizable personalities. Businesses can now:

• Deploy AI-powered customer support chatbots that handle 70–80% of inquiries automatically.

• Generate high-quality marketing copy, blog posts, emails, or even code.

• Integrate ChatGPT into internal tools for productivity—automating meeting summaries, research, and data analysis.

Why it’s worth trying: With ChatGPT Teams and Enterprise tiers, businesses can build secure, compliant, and highly personalized AI assistants across departments.

2. Runway ML Gen-3 Alpha

Use case: AI video production, visual storytelling

AI-generated video is booming, and Runway ML is leading the charge. With its latest Gen-3 Alpha, businesses can create cinematic-quality videos from simple text prompts. It’s perfect for:

• Social media ads

• Explainer videos

• Visual prototypes or storyboards for pitches

Small businesses and agencies especially benefit from the cost and time savings of producing video content without cameras or actors.

Why it’s worth trying: It’s not just experimental anymore. Brands are using Runway to create attention-grabbing visual content in minutes, not days.

3. Perplexity AI

Use case: Research, knowledge management, competitive analysis

Think of Perplexity AI as a research assistant on steroids. It uses real-time web data to give sourced, contextual answers to complex questions. Businesses use it for:

• Market and competitor research

• Industry trend analysis

• Creating reports with citations in minutes

The Pro version even allows access to premium models like GPT-4 and Claude 3, ensuring accurate and well-rounded insights.

Why it’s worth trying: It saves hours of Googling and gives trustworthy, footnoted research your team can use directly in strategies or presentations.

4. Pictory AI

Use case: Video summarization, content repurposing

Do you host webinars, long-form video podcasts, or virtual events? Pictory AI can automatically:

• Summarize videos into short, engaging clips for social media

• Transcribe and caption videos

• Turn blog posts into short videos with voiceovers and visuals

It’s an ideal tool for B2B and content-heavy companies looking to increase reach and ROI from their existing media assets.

Why it’s worth trying: Content repurposing has never been this easy—Pictory helps you stay visible across platforms without creating from scratch every time.

5. Synthesia

Use case: AI avatar video creation for training, onboarding, product demos

Synthesia allows you to create professional AI videos featuring lifelike avatars speaking in multiple languages. Companies use it to:

• Onboard new employees with standardized, branded training

• Translate content for international markets

• Create video FAQs, tutorials, and internal updates

It’s scalable, quick to update, and great for businesses with remote teams or global operations.

Why it’s worth trying: Traditional video production is costly and hard to scale—Synthesia gives you a modern, agile alternative.

Wrapping Up

AI isn’t just for tech giants anymore. In 2025, businesses of all sizes are using tools like ChatGPT, Runway ML, Perplexity, Pictory, and Synthesia to boost efficiency, cut costs, and create better experiences for customers and teams.

At PoterbyTech, we help startups and businesses build custom platforms and integrate these tools into real-world applications—from AI-powered dashboards to intelligent automation systems.

Looking to level up your business with AI?
Let’s build something powerful together. Contact us to explore how we can bring these tools into your operations.